Tusk NY

Project Overview

'Somewhere in Time'

Client

Tusk

Services

Produce and Shoot Photography of Story & Branding Campaign

Model

Gracileia Souza

Designer

Alvin Valley

Stylist

Kelly Brown

Hair Stylist

Osmane

Make-up Stylist

Aya Komatsu

Special Thanks

Essex House, NYC
Mark Ricci

Tusk NYC Leather Bag Fashion Story Gracileia Souza
Somewhere In Time, The Film

Somewhere in Time is a science fiction novel by Richard Matheson that was made into a film starring Christopher Reeve and Jane Seymour.  It has a haunting score and soundtrack, and takes place at a hotel that has immense ‘history’.  Gracileia plays the Christopher Reeve role where she lives in the present and in order to travel back in time she needs the TUSK bag. 

In the film, it was an ancient coin that has power. In our fashion story, it is the Tusk bag that has the power to travel back in time. The Tusk bag will lead her to him.

Gracileia Souza Tusk NY
Essex House, NYC

I was blown away the moment I took my first steps into Essex House near Central Park.  It may have been my destiny to see this space as I was here for a quick last-minute meeting.  Standing by the main entrance for what seemed like a very long time − I was awestruck.  This was where I had to shoot TUSK.  By luck I pitched the person at the PR firm who knew of the film and understood my vision.  His enthusiasm was graciously appreciated and the Essex House fully accommodated my team, giving us free rein over the entire hotel.

这些美丽的图片中,能抓住人眼球的,很多;能抓住人心的,很少。所以,我想跟大家介绍一位摄影师,Monique Lai,因为她的作品,非常强烈地抓住了我的心。– Kate Zhou

Styled by Kelly Brown with designs by Alvin Valley we were able to complete the look for TUSK featuring Ford model Gracileia Souza.  “Monique’s images are truly stunning,” noted Tusk founder, Hiten Manseta. “She has a wonderful eye for light and finding the perfect composition for the shot.  Monique and her entire team did a beautiful job capturing the organic lines and attention to detail.

New York Manhattan Taxi

Home away from home.

Tusk NYC Leather Bag Fashion Story Hilton Hotel

Tusk at Hilton Midtown

At home in NYC

I had been living in Hong Kong for a few years and returning to New York felt like coming ‘home’.  In this new series for TUSK, I took long walks with the collection re-discovering my fondness for the Big Apple.  Later that evening, I placed the TUSK bag in spots around the apartment, like one would when a person comes home.  

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