‘Déjà Vu’

FOR PATINA

ARCHITECTS TSAO & MCKOWN DESIGNS PATINA AT 18 JUNCTION ROAD IN KOWLOON CITY.

“To cheat oneself out of love is the most terrible deception, it is an eternal loss for which there is no reparation, neither in time or eternity.“
– Kierkegaard

THESE ARE THE MOMENTS YOU WILL ALWAYS REMEMBER

PATINA

“Illusion is the scent of something real coming close.“  

Starting a family is one of life’s major decision.  It is the beginning of cherished memories to come − from a baby’s first steps to their very first day at school.

Project Overview

Inspired by the Henry Jaglom film ‘Déjà Vu’, the story centers on the theme of following your heart and trusting one’s gut instinct.  The underlying subtext of our story is about this spectacular feeling of familiarity, Déjà Vu. It is one of my favorite films about odd coincidences that seems to align with destiny. With this theme in mind, our campaign visuals mirrored scenes that were staged as memories. These memories are from the perspective of the mother looking back to a time when her kids were young.

Client
Private Property Investors (PPI).
18 Junction Road, Kowloon City.

Services
Conceptualize, Produce, & Photograph Branded Images for Marketing Brochure and Video.

Agency
Four IV.

Team
Stylist: Edith Chan
Set Designer: Sharon While

Special Thanks
Thomas Pink

Model
Rinka Kawata
Cliff Tsang
Carlos Koo
Pikki Tsui

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