My Indochine

Project Overview

In the film ‘Indochine’, I was drawn to the character played by Catherine Deneuve.

Eliane

“And I didn’t know; I hadn’t wanted to see, that she was in love, the way one loves the first time. Nothing would stop her.”

The Essence and Romance of Cochine Saigon. It is the fragrance that brings her back.

Saigon River

Though she returns to France, Catherine reminisces of her time in Vietnam. Playing along this storyline, our concept was to highlight the sentimental feeling of nostalgia. A timeless look and classic styling was chosen for this brand.

Geared towards the luxury home fragrance market, the Cochine collection includes a range of bath & body products, reed diffusers, and scented candles created by Kate Crofton-Atkins.
HOME FRAGRANCE COLLECTION
Water Hyacinth & Lime Blossom
White Jasmine & Gardenia Hand Wash

The film Indochine features a strong-willed character whose fierce love for Saigon is undeniable.

SPECIAL THANK YOU TO OUR MODEL!

 

THAO DIEN VILLAGE, VIETNAM
Alice
With Evelyn & Akhil
And that’s a wrap !
(Last night at Park Hyatt)

Cochine Saigon

The inspiration for this fragrance brand comes from the film Indochine. Here is our interpretation of Cochine’s story set in alluring Saigon.

Client: Cochine Saigon
Website: cochine.com
Services: Storytelling, Branding, Product Photography
Agency: Evelyn Hwang, Hwang Concepts.
Location: Thao Dien Village, Park Hyatt Saigon
Model: Alice Rugge-Price

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