My Indochine

Project Overview

In the film ‘Indochine’, I was drawn to the character played by Catherine Deneuve. Though she returns to France, Catherine reminisces of her time in Vietnam. Playing along this storyline, our concept was to highlight this feeling of nostalgic memories. A timeless look and classic styling was chosen for this brand. Especially designed for the luxury home fragrance market, the Cochine collection includes a range of bath & body products, scented candles, and reed diffusers.

Cochine Saigon is a luxury home fragrance brand created by Kate Crofton-Atkins.

Eliane

“And I didn’t know; I hadn’t wanted to see, that she was in love, the way one loves the first time. Nothing would stop her.”

‘The Essence and Romance of Cochine Saigon’. It is the fragrance that brings her back.

home fragrance
home fragrance
White Jasmine & Gardenia Hand Wash
HOME FRAGRANCE COLLECTION
home fragrance
Water Hyacinth & Lime Blossom
home fragrance
home fragrance
The film Indochine inspires a strong-willed character whose fierce love for Saigon is undeniable.
SPECIAL THANK YOU TO OUR MODEL!
THAO DIEN VILLAGE, VIETNAM
home fragrance
Alice
home fragrance
With Evelyn & Akhil
And that’s a wrap !
(Last night at Park Hyatt)

Cochine Saigon

The inspiration for this fragrance brand comes from the film Indochine. Here is our interpretation of Cochine’s story set in alluring Saigon.

Client: Cochine Saigon
Website: cochine.com
Services: Storytelling, Branding, Product Photography.
Agency: Evelyn Hwang, Hwang Concepts.
Location: Thao Dien Village, Park Hyatt Saigon
Model: Alice Rugge-Price

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