My Indochine

Project Overview

In the film ‘Indochine’, I was drawn to the character played by Catherine Deneuve. Though she returns to France, Catherine reminisces of her time in Vietnam. Playing along this storyline, our concept was to highlight this feeling of nostalgic memories. A timeless look and classic styling was chosen for this brand. Especially designed for the luxury home fragrance market, the Cochine collection includes a range of bath & body products, scented candles, and reed diffusers.

Cochine Saigon is a luxury home fragrance brand created by Kate Crofton-Atkins.

White Jasmine & Gardenia

Eliane

“And I didn’t know; I hadn’t wanted to see, that she was in love, the way one loves the first time. Nothing would stop her.”

Saigon River

‘The Essence and Romance of Cochine Saigon’. It is the fragrance that brings her back.

HOME FRAGRANCE COLLECTION

The film Indochine inspires a strong-willed character whose fierce love for Saigon is undeniable.

SPECIAL THANK YOU TO OUR MODEL!

THAO DIEN VILLAGE, VIETNAM

And that’s a wrap !

(Last night at Park Hyatt)

#TLWSBYMONIQUELAI

Cochine Saigon

The inspiration for this fragrance brand comes from the film Indochine. Here is our interpretation of Cochine’s story set in alluring Saigon.

Client: Cochine Saigon

Website: cochine.com

Services: Storytelling, Branding, Product Photography.

Agency: Evelyn Hwang, Hwang Concepts.

Location: Thao Dien Village, Park Hyatt Saigon

Model: Alice Rugge-Price