Seeing the agency’s mood board inspired the ‘Pretty Woman’ concept based on the film of the same name. The idyllic setting takes place in a bachelor’s flat at Gramercy 瑧環 and stars an enchanting beauty enjoying its full amenities, like the famed bathtub scene. Our visual story is a re-telling more in line with falling in love in the city of Hong Kong.
“In case I forget to tell you later, I had a really good time tonight.”
Gramercy’s tagline ‘Get Centred’ plays a major focal point in our pictures — there is an innate visual center evoking a sense of calmness and peace of mind.
The film Pretty Woman inspires the joy of meeting someone who is charming and lovely. For our Gramercy story, the bachelor residence is meant to be seen as an indulgent spa-like retreat.