‘My Indochine’

FOR COCHINE SAIGON

Thao Dien Village

ELIANE

“And I didn’t know; I hadn’t wanted to see, that she was in love, the way one loves the first time. Nothing would stop her.”

WHITE JASMINE & GARDENIA

Saigon River

‘THE ESSENCE AND ROMANCE OF COCHINE SAIGON.’

It is the fragrance that brings her back.

Ho Chi Minh City

Cochine Saigon

Agarwood & Amber

Project Overview

In the film ‘Indochine’, I was drawn to the character played by Catherine Deneuve.  Though she returns to France, Catherine reminisces of her time in Vietnam.  Playing along this storyline, our concept was to highlight this feeling of nostalgic memories.  A timeless look and classic styling designed for the luxury home fragrance market that includes bath & body products, and scented candles.  Cochine Saigon is a Vietnamese-inspired brand created by Kate Crofton-Atkins.

DISCOVER COCHINE*

Client
Cochine Saigon

Services
Conceptualize, Produce, Style, and Photograph a Branding Identity.

Agency
Evelyn Hwang, Hwang Concepts.

Model
Alice Rugge-Price

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