These are the moments you will always remember, living at 18 Junction Road.
“To cheat oneself out of love is the most terrible deception, it is an eternal loss for which there is no reparation, neither in time or eternity.“
“Illusion is the scent of something real coming close.“
Starting a family is one of life’s major decision. It is the beginning of cherished memories to come − from a baby’s first steps to their first day at school. 18 Junction Road is in the sleek nostalgic neighborhood of Kowloon City.
Inspired by the Henry Jaglom film ‘Déjà Vu’, the story centers on the theme of following your heart and trusting one’s gut instinct.
The underlying subtext of our story is about this spectacular feeling of familiarity, Déjà Vu. It is one of my favorite films about odd coincidences that seems to align with destiny. With this theme in mind, our campaign visuals mirrored scenes that were staged as memories. These memories are from the perspective of the mother looking back to a time when her kids were young.